The Privacy Pro Survival Summit
What: A bi-annual virtual summit series focused on the most urgent challenges privacy professionals face today.
Why: As we held workshops and meetups in regions around the U.S., we discovered two things:
Privacy professionals were overwhelmed and overworked, barely able to keep up with current regulatory requirements, let alone the dozen new regulations coming in the next year.
They were also starved for education on anything other than regulatory nuts and bolts: they needed help with the business side of privacy management.
The Approach: Half-day virtual events with sessions on everything from the affect of AI on privacy management to avoiding burnout. Engaging speakers, open chat during the sessions, giveaways, games, and breakout rooms for specific topics. All followed up by a full-funnel GTM campaign.