Data Unblocked
Results
$3 million in pipeline generated
More than 1600 signups for the virtual event and over 500 attendees, the most successful Matillion virtual offering ever.
What: Integrated campaign to promote usage of Matillion’s second product, Matillion Data Loader.
Why: After successfully launching Matillion’s second product, Matillion Data Loader, the company wanted to boost adoption by both non-data professionals and data engineers.
The Approach: A one-day virtual event for data professionals that included customer interviews, a full demo, and use cases; an e-book for non-data professionals; and a full GTM follow-up campaign.