Osano Brand Refresh

Dress for the Job You Want

When I started at Osano, the company had outgrown its brand look and feel. Brand assets looked DIY and lacked the sophistication of a midmarket or enterprise brand. I hired a designer to revamp Osano’s marketing assets to enable Osano to stand side-by-side with (and even outshine) competitors. The new look also leaned into Osano’s brand personality as a very human, occasionally humorous organization without looking unprofessional.